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We are 95 Bulls

Winning the game of digital marketing

Our game is business and marketing. And we play this game to win.

See what our software does Read our story
Play the 95 Bulls film, 1 minute 34 seconds, with English captions
The 95 Bulls film, with English captions

The story of 95 Bulls

The big question is this: how to win at the game of business?

  1. 1995

    In 1995, Michael Jordan returned to the Chicago Bulls. After almost two years away, Jordan joined the Bulls late in the season, and couldn't help the team win the title anymore.

  2. November 1995

    When a new season started in November 1995, the world didn't know yet that this team didn't play basketball. All this team did was win.

  3. 1995-96

    With the most regular season wins ever for that time, the 95 Bulls dominated the 95-96 NBA season.

Our game is not basketball. Our game is business and marketing. And we play this game to win.

Our intention is to sell goods, info products and services that truly make a difference in someone else's life, that truly serve our customers for good.

But we also believe that when we have the best product to sell, it is also our moral and ethical obligation to make sure that our products come into the hands of the customer.

Our work, our focus, is to win in the game of marketing. With leading AI systems, old school direct marketing principles, intelligent financial and marketing dashboards, and a highly focused team that all share one value: they love playing the game.

  • Strive to excellence

  • Strength in team spirit

  • Passion for playing the game

Portrait of Jesse van der Velde, the founder of 95 Bulls, smiling outdoors

The founder

Jesse van der Velde

With Superfoodies

Consumers served
500,000+
Books published
15+
Books sold
100,000+
#1 bestselling books
2
  1. 2006

    Jesse began as a personal trainer, after moving from the Netherlands to Antwerp, Belgium.

  2. The petrol station

    One day at a petrol station, there was not enough money to fill the tank for the drive home to visit family. Working hard and paying the bills was not building freedom, leverage or assets. That moment set the course: build assets, not only sell time.

  3. 2007 and 2009

    Jesse began studying under Charles Poliquin, and in 2009 launched a first digital product: The Kettlebell Workout, a home fitness DVD program.

  4. From 2012

    Jesse focused on the Dutch market through Superfoodies. 95 Bulls grew out of those years of internet marketing.

Bulls Back Office

What our software does

One tool for every company we run.

  1. Data becomes insights

    The shops, the ads, the books, the stock, the mailing lists and the support desk are read into one place: orders, revenue, customers, ad spend, lists and subscriptions per day, and the stock of every product.

  2. AI turns insights into recommendations

    When a person asks, Claude, the AI, writes the recommendations, the plans and the drafts: marketing suggestions, savings recommendations and a plan for every what-if scenario. People review every one.

  3. Connected tools turn them into action

    Purchase orders, e-mail drafts and follow-ups are made in the same tool. A person marks each suggested action Done or Ignored, and every change shows who made it and when.

Built in

Twenty connectors, one place

  • Shopify
  • WooCommerce
  • Exact Online
  • Xero
  • Meta ads
  • Google Ads
  • TikTok Ads
  • Google Analytics
  • Search Console
  • ActiveCampaign
  • Brevo
  • Zendesk
  • Firmhouse
  • Logent
  • Unleashed
  • Instantly
  • HeyReach
  • Apify
  • Gmail
  • Notion

The marks belong to their owners and name the software each connector reads.

Our brands

Used by winning e-commerce brands

  • Superfoodies
  • BioProfile
  • Rawcreation

Inside the tool

What is inside

  • Finance

    The books month by month: the scoreboard, trends, what if, costs and the statements.

  • Stock and procurement

    Stock, sales pace, purchase orders and the stock checks.

  • Marketing

    Revenue, orders and ad spend per channel, the website and search numbers, subscriptions.

  • Tracking

    Every order credited to the ads that brought it: CAC, House ROAS and the lifetime value per ad.

  • Spy

    The market watched: social accounts, Amazon stores, shops, ad pages and newsletters, matched to our products, with drafts for review.

  • Customer support

    The weekly support report, the follow-ups and the stock expiry actions.

Bulls Back Office

Passion for the game unites us.

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